Blog 3: The End Of Overeating.

In this blog I will be discussing "The End Of Overeating" by David Kessler chapter 6. This chapter is about certain foods that we eat due to our rewarding system. The rewarding system is a part in our brain that keeps us wanting. It keeps us satisfied. The body's reward system is essential to survival. When some people have emotions, whether it is a positive or negative one they will eat to make them feel better or to keep them feeling better. It keeps us coming back for more. This is due to the sugar, fat and salt. It has been researched that it is not the need of hunger in us that causes this (Kessler 30). It is the want and satisfaction in us. As studied a French experiment demonstrated that animals will work for foods that are high in sugar and fat and are not even hungry. As said on page 37, this is called nucleus accumbens" an area of the human brain that is center of reward. Also there are opioids produced by eating high-sugar, high-fat foods that can relieve pain or stress and calm us down. Many of us do not notice this because we look at this as signs of needs, when in reality it is a want. When having foods with such a high sugar and fat as kids, most of us as we get older continue to have a craving for that food. For example children who are given McDonald's and other fast food as a child keep craving these foods and wanting them as years go by. It becomes like a drug. Once you begin to have it and have that feeling of satisfaction, it keeps people coming back for more.

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"Fast Food Nation" A Contradiction

In the book Fast Food Nation by Author Eric Scholosser a contradiction that I believe is being made is the fact that these companies, McDonald's in particular come off as if they are "Your Trusted Friend" and care about you, when in reality it is all buisness. They will do anything to catch your attention to get you in there fast food restaurants spending money. A lot of people may have there own opinion on who they can and or should blame for this situation. McDonald's is a corporation that works with other buisnesses such as slaughter houses. In order to keep there company open and making money they have to do buisness with these people that supply them with there meat and products. In order to keep doing buisness with these people they have to keep selling the product and keep getting customers to buy these products from them to do so. Advertising is a big strategy to reeling customers in and gaining loyal customers that will continuously come in and spend money so that is a big strategy that they use. A big conspiracy with McDonald's is the fact that they sell there meat for so cheap and if they were to sell there meat for as little as 10 or 20 cents more they can have there workers working in a more safe environment. If they are so caring and care about us, why aren't these workers being put to work in safe environments? They are being slaughtered themselves by these dangerous machines.