"Your Trusted Friends"

In the book "Fast Food Nation" the author Eric Schlosser discusses and states facts on how fast food companies, McDonald's in particular is all about tactic and strategy. He discusses how the corporation does things to get peoples attention and to gain there trust and loyalty. These people are mostly kids being there main target, which is the main idea of this chapter. As shown in the begining of the chapter (pg 30) there is a picture of "Ronald Mcdonald" visiting a school talking to children. And of course what better to use than a huge clown to get a childs attention. In the picture his hand is up close to his ear as if he is listening to what any of the kids have to say. Showing that he "cares". Children are the main target in this because they are the future consumers. Also they will go to there parents telling them they want it and parents will get it so they will feel like a good parent. Which will leave them both satisfied. These companies such as McDonald's go into public schools and incorporate with other companies such as "Disney" to gain and to keep more customers and personal connections. Which will keep them in buisness and will keep there company popular.